Marketing Strategy & Positioning

The frameworks behind brands that don't just communicate - they connect. Read these articles to learn about audience strategy, brand narrative, and the strategic thinking that turns marketing from activity into architecture.

The Hero's Map: Architecting the 4 Steps of the Customer Journey

Turn the funnel into a Hero’s Journey: map Awareness, Consideration, Conversion, and Retention - plus a GenAI prompt to architect each step.

Segmentation, Targeting & Buyer Personas: How I Use GenAI to Understand Real Humans

Learn how segmentation and targeting differ from buyer personas - and how to use GenAI prompts and empathy maps to create human, data-grounded messaging fast.