The Anatomy of Action: Turning Vague Business Goals into High-Performance Creative Briefs
Turn vague business goals into high-performance creative briefs. Learn a practical framework and GenAI prompts to sharpen briefs and cut revisions.
GenAI Marketing
GenAI is only as strategic as the brief you give it. Read the articles here to explore how to use GenAI as genuine co-pilot - for research, ideation, scripting, auditing, and scaling content without losing the human judgement that makes marketing work.
The Architecture of Attention: Why Brands Need the Hero's Journey Framework
Cut through AI noise with the Hero’s Journey. Make the customer the hero, position your brand as guide, and use GenAI + StoryBrand to scale content.
From Vibe to Law: How Serious Brands Scale Consistency with GenAI
Turn brand identity into governance. Build a scalable Brand Manual, clarify voice vs. tone, and use GenAI to keep every channel consistently on-brand.
Segmentation, Targeting & Buyer Personas: How I Use GenAI to Understand Real Humans
Learn how segmentation and targeting differ from buyer personas - and how to use GenAI prompts and empathy maps to create human, data-grounded messaging fast.