Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a wellness practice — coaching, yoga, mindfulness — gave an intangible service a consistent video presence, using GenAI to turn the practitioner’s expertise into a repeatable, on-voice script and format.
Learn hero-centric video scripting: connect business goals, scripts, visuals, and brand templates, then use GenAI to build storyboard-ready content fast.
A real-world GenAI marketing use case: how a Japanese restaurant turned ad hoc, off-brand food photography into one consistent look, using art-direction language and GenAI to build repeatable shot lists and mood briefs anyone could shoot to.
Learn visual literacy for marketers: use hierarchy, contrast, and white space to give better design feedback, shape art direction, and apply GenAI prompts.
A real-world GenAI marketing use case: how a premium jewelry store turned product copy that read like generic e-commerce stock into long-form product storytelling that both reads and ranks, using a readability, retention and SEO audit to make sure the longer copy got read and found.
Learn how to structure long-form content that keeps readers engaged, using narrative flow, F-pattern readability, and GenAI audits to improve retention.