Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a wellness practice stopped writing about itself and rewrote its copy so the client is the Hero and the coach the Guide, and why most “about us” messaging quietly repels the people it’s meant to attract.
Cut through AI noise with the Hero’s Journey. Make the customer the hero, position your brand as guide, and use GenAI + StoryBrand to scale content.
A real-world GenAI marketing use case: how a multi-brand car dealership kept one umbrella brand and four car-brand manuals consistent, with a team of two, and why encoding the rules matters more than writing more of them.
Turn brand identity into governance. Build a scalable Brand Manual, clarify voice vs. tone, and use GenAI to keep every channel consistently on-brand.
A real-world GenAI marketing use case: how a beauty salon turned the booking data it already had into accurate Buyer Personas and real customer segments, and what separates GenAI segmentation that works from the kind that just sounds convincing.
Learn how segmentation and targeting differ from buyer personas - and how to use GenAI prompts and empathy maps to create human, data-grounded messaging fast.