Segmentation, Targeting & Buyer Personas: How I Use GenAI to Understand Real Humans
Learn how segmentation and targeting differ from buyer personas - and how to use GenAI prompts and empathy maps to create human, data-grounded messaging fast.
GenAI Marketing
GenAI is only as strategic as the brief you give it. Read the articles here to explore how to use GenAI as genuine co-pilot - for research, ideation, scripting, auditing, and scaling content without losing the human judgement that makes marketing work.
