Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a wellness practice with three practitioners telling three different stories built one shared narrative spine, using GenAI to architect the story all three could scale without losing their individual voice.
The Hero's Journey is the philosophy. Brand Most brands have a story. Very few have a story that stays coherent when the team grows, the channels multiply, and the message gets handed to twelve different people with twelve different interpretations.
A real-world GenAI marketing use case: how a multi-brand car dealership replaced “anyone who needs a car” with four ideal-customer profiles — new-car, used, service and fleet — defined by what each customer needs and how they buy, not by age and postcode.
Most Ideal Customer Profiles are demographic lists dressed up as strategy. Here is the framework that turns audience knowledge into every creative decision downstream.
A real-world GenAI marketing use case: how a Japanese restaurant stopped marketing its dine-in experience and delivery convenience as one thing, using GenAI to clarify two distinct positions for two different audiences before spending a cent on promotion.
Most marketing plans open with a content calendar and a budget. Almost none of them open with a clear answer to the most important question in marketing - positioning.