Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
There is no universal list of good marketing metrics. A metric that is vital for a subscription business is a vanity number for a transactional one. Here is how to choose the KPIs that actually matter, by business model and funnel stage, not by convention.
A real-world GenAI marketing use case: how a dealership group’s fleet team, which had picked its key corporate accounts but blasted them with generic outreach, used GenAI to do the per-account research and tailoring that turns a target list into account-based marketing in practice.
ABM has a reputation as an enterprise discipline requiring big platforms and bigger budgets. It is not. ABM is campaign architecture applied to a named list of accounts, and a disciplined mid-market team of three can run it better than an under-coordinated enterprise team of thirty.
A real-world GenAI marketing use case: how a large dental clinic stopped treating new-patient ads as its strategy, using GenAI to map the full patient journey, find where paid clicks were leaking, and reframe PPC as one stage of a funnel instead of the whole plan.
Paid media is a distribution layer, not a strategy. The teams getting the best return on PPC are not the ones with the best bid management; they are the ones who built a full-funnel narrative for the traffic to land in. Here is how paid media actually fits.
A real-world GenAI marketing use case: how a lingerie brand stopped simply dropping its Spring/Summer and Autumn/Winter collections and started running real campaigns, using a reusable, end-to-end blueprint from brief to measurement that a lean team could refill each season.