Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a multi-brand car dealership stopped marketing only to the sale and used GenAI to map the full customer journey; then build communications for the service and retention stage that quietly drives most of the profit.
Turn the funnel into a Hero’s Journey: map Awareness, Consideration, Conversion, and Retention - plus a GenAI prompt to architect each step.
A real-world GenAI marketing use case: how a wellness practice — coaching, yoga, mindfulness — gave an intangible service a consistent video presence, using GenAI to turn the practitioner’s expertise into a repeatable, on-voice script and format.
Learn hero-centric video scripting: connect business goals, scripts, visuals, and brand templates, then use GenAI to build storyboard-ready content fast.
A real-world GenAI marketing use case: how a Japanese restaurant turned ad hoc, off-brand food photography into one consistent look, using art-direction language and GenAI to build repeatable shot lists and mood briefs anyone could shoot to.
Learn visual literacy for marketers: use hierarchy, contrast, and white space to give better design feedback, shape art direction, and apply GenAI prompts.