The Hero's Map: Architecting the 4 Steps of the Customer Journey
Turn the funnel into a Hero’s Journey: map Awareness, Consideration, Conversion, and Retention - plus a GenAI prompt to architect each step.
Diana Socaciu
USE CASE: How to Use GenAI to Script a Consistent Video Presence for a Wellness Studio
A real-world GenAI marketing use case: how a wellness practice — coaching, yoga, mindfulness — gave an intangible service a consistent video presence, using GenAI to turn the practitioner’s expertise into a repeatable, on-voice script and format.
Video & Scripting: Architecting the Brand's Visual Voice with GenAI
Learn hero-centric video scripting: connect business goals, scripts, visuals, and brand templates, then use GenAI to build storyboard-ready content fast.
USE CASE: How to Use GenAI to Art-Direct On-Brand Food Photography in a Japanese Restaurant
A real-world GenAI marketing use case: how a Japanese restaurant turned ad hoc, off-brand food photography into one consistent look, using art-direction language and GenAI to build repeatable shot lists and mood briefs anyone could shoot to.
Visual Literacy & Art Direction: Speaking the Language of Design
Learn visual literacy for marketers: use hierarchy, contrast, and white space to give better design feedback, shape art direction, and apply GenAI prompts.
USE CASE: How to Use GenAI to Write Long-Form Product Descriptions That Tell a Story
A real-world GenAI marketing use case: how a premium jewelry store turned product copy that read like generic e-commerce stock into long-form product storytelling that both reads and ranks, using a readability, retention and SEO audit to make sure the longer copy got read and found.