Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a beauty salon stopped relying on its before-and-after photos to do the work and used GenAI to generate and test the social media hooks that actually stop the scroll, and why more options, not better taste, was the unlock.
Master the hook in narrative marketing: build hero-centric hooks that stop the scroll, avoid clickbait, and use GenAI to generate high-converting options fast.
A real-world GenAI marketing use case: how a premium jewelry store stopped handing photographers a vague “make it feel premium” and started writing creative briefs precise enough to get the shot first time, and why the brief, not the shoot, is where most budgets are quietly wasted.
Turn vague business goals into high-performance creative briefs. Learn a practical framework and GenAI prompts to sharpen briefs and cut revisions.
A real-world GenAI marketing use case: how a wellness practice stopped writing about itself and rewrote its copy so the client is the Hero and the coach the Guide, and why most “about us” messaging quietly repels the people it’s meant to attract.
Cut through AI noise with the Hero’s Journey. Make the customer the hero, position your brand as guide, and use GenAI + StoryBrand to scale content.