Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a premium jewelry brand stopped building every post from scratch, using GenAI to turn one seasonal shoot into twelve channel-ready derivatives, while keeping every product image real.
Most content teams are exhausted because they treat every piece of content as a fresh creation. The Hero Asset Model changes that - one flagship piece, twelve strategic derivatives, built once and distributed with purpose across every channel and every stage of the funnel.
A real-world GenAI marketing use case: how a multi-brand car group turned a strategy that lived in a document into a content calendar two people could actually execute, using GenAI to translate ambition into a runnable plan, and to show honestly what a tiny team had to leave off.
You have the strategy, the personas, the narrative spine, and the funnel map. Here is the translation system that turns all of it into a content calendar that actually runs - week after week, without losing the thinking that built it.
A real-world GenAI marketing use case: how a wellness practice with no path from awareness to loyalty built one from two concrete things (blog articles on its website and a nurture email sequence and newsletter to its subscribers) with GenAI mapping each to a stage of the client’s transformation.
The traditional funnel is built around what the business needs from the customer. The Hero's Journey funnel is built around what the customer experiences. That single reorientation changes every content decision you will ever make.