A real-world GenAI marketing use case: how a wellness practice with no path from awareness to loyalty built one from two concrete things (blog articles on its website and a nurture email sequence and newsletter to its subscribers) with GenAI mapping each to a stage of the client’s transformation.
The traditional funnel is built around what the business needs from the customer. The Hero's Journey funnel is built around what the customer experiences. That single reorientation changes every content decision you will ever make.
A real-world GenAI marketing use case: how a wellness practice with three practitioners telling three different stories built one shared narrative spine, using GenAI to architect the story all three could scale without losing their individual voice.
The Hero's Journey is the philosophy. Brand Most brands have a story. Very few have a story that stays coherent when the team grows, the channels multiply, and the message gets handed to twelve different people with twelve different interpretations.
A real-world GenAI marketing use case: how a multi-brand car dealership replaced “anyone who needs a car” with four ideal-customer profiles — new-car, used, service and fleet — defined by what each customer needs and how they buy, not by age and postcode.
Most Ideal Customer Profiles are demographic lists dressed up as strategy. Here is the framework that turns audience knowledge into every creative decision downstream.