The Gateway to Attention: Mastering the Hook in Narrative Marketing
Master the hook in narrative marketing: build hero-centric hooks that stop the scroll, avoid clickbait, and use GenAI to generate high-converting options fast.
Diana Socaciu
The Anatomy of Action: Turning Vague Business Goals into High-Performance Creative Briefs
Turn vague business goals into high-performance creative briefs. Learn a practical framework and GenAI prompts to sharpen briefs and cut revisions.
The Architecture of Attention: Why Brands Need the Hero's Journey Framework
Cut through AI noise with the Hero’s Journey. Make the customer the hero, position your brand as guide, and use GenAI + StoryBrand to scale content.
From Vibe to Law: How Serious Brands Scale Consistency with GenAI
Turn brand identity into governance. Build a scalable Brand Manual, clarify voice vs. tone, and use GenAI to keep every channel consistently on-brand.
Segmentation, Targeting & Buyer Personas: How I Use GenAI to Understand Real Humans
Learn how segmentation and targeting differ from buyer personas - and how to use GenAI prompts and empathy maps to create human, data-grounded messaging fast.