Weekly frameworks, field notes, and practical resources with the GenAI prompt to operationalise it immediately. For CMOs, strategists, and serious marketers who want better decisions, and depth over trends. Subscribe and receive each article before it reaches LinkedIn.
A real-world GenAI marketing use case: how a beauty salon that had every number and read none of them used GenAI to turn rebooking rate, visit frequency, no-shows and client value into one stage-by-stage story it could finally act on.
A stage-by-stage marketing metrics cheat sheet- from awareness to retention - so you can read performance as a narrative, spot breakdowns, and fix fast with GenAI.
A real-world GenAI marketing use case: how a multi-brand car group brought 4 brands under one governing content calendar, using GenAI to structure it, adapt one master piece across all 4, and keep it honest about capacity.
Stop reactive content. Use a content calendar as narrative governance - strategy, assets, logistics, performance - then repurpose hero assets with GenAI.
A real-world GenAI marketing use case: how a multi-brand car dealership stopped marketing only to the sale and used GenAI to map the full customer journey; then build communications for the service and retention stage that quietly drives most of the profit.
Turn the funnel into a Hero’s Journey: map Awareness, Consideration, Conversion, and Retention - plus a GenAI prompt to architect each step.